what is audience design?

Audience Design is a collaborative strategy for filmmakers wishing to explore potential audiences for their projects. 

Working from an audience-centric approach, we look at the story, the film’s context and the fast-changing and competitive market. 


In a way, Audience Design is a practise: it’s fluid, it changes, it adapts.
It helps determine the potential of your project and who it will appeal to. 


I know what it’s like. Producers are being pulled in all directions:
script drafts, raising finance, attaching talent, finishing on time and on budget. Audiences may not seem like your top priority – but thinking about it now will have a direct impact on your film’s outward journey. And that’s pretty exciting.

working with

In order to provide you with the best online experience this website uses cookies. By using our website, you agree to our use of cookies and to eat them, should we see fit More Info.

×
Share by: