Audience Design is a collaborative strategy for filmmakers wishing to explore potential audiences for their projects. 

Working from an audience-centric approach, we look at the story, the film’s context and the fast-changing and competitive market. 

In a way, Audience Design is a practise: it’s fluid, it changes, it adapts.
It helps determine the potential of your project and who it will appeal to. 

I know what it’s like. Producers are being pulled in all directions:
script drafts, raising finance, attaching talent, finishing on time and on budget. Audiences may not seem like your top priority – but thinking about it now will have a direct impact on your film’s outward journey. And that’s pretty exciting.

Each film is a prototype and so every collaboration is very bespoke, tailored to the needs of the project and the team.

Workshops

My full-day custom Audience Design workshop is jam-packed with discussion and creative brainstorming. It's becoming a firm favourite of Producers!

Discussion and tools revolve around storyworld, your film's universe and its positioning, its themes and USPs. We also look at marketability, audiences, grassroots and festivals.

Consultancy

I’m also available to consult on a number of things that might fit outside of the above format. Let's grab a coffee and discuss what it is you're looking for.

This might include Audience strategies for company slates, research into industry partnerships, prep for market, reviewing pitches and other material, or advising on public funding applications.