Since 2019, Síle has been consulting on Audience Design for both independent producers and established production companies throughout Europe and the rest of world.
She facilitates and runs workshops for film teams to help them identify potential audiences for their films and the positioning of their projects in the ever-competitive marketplace. Her contribution as Audience Designer has led to international premieres at top festivals, world sales deals and theatrically-released titles, and successful applications with Creative Europe, Screen Ireland and the BAI.
Before this, Síle held positions in Distribution at Pulse Films, CinemaLive and Altitude Films where she worked on award-winning campaigns and on box-office records, ranging from Cannes buzz indies and Oscar-nominated animations, to boyband concerts and live opera.
She is the Director of
The Audience Design Lab
for the International Screen Institute, and a voting member of the European Film Academy.
Síle is an alumni of Berlinale Talents, Torino Film Lab, LIM Less Is More and the NFTS. She is also the founder of
The Breakfast Club, a peer-to-peer network for women working in the Business of Film in Ireland.